Our Story

Welcome to Emerald City Naturals!

Hey there! I’m Ashlee Morgan, the proud Owner and Founder of Emerald City Naturals. ? At Emerald City Naturals, we believe that healthy hair, skin, and body start with quality ingredients that nourish from the inside out. Our mission is simple: to create products that truly benefit your natural beauty.

I know firsthand that achieving fabulous hair and glowing skin isn’t just about what you slather on top; it’s also about what you feed your body! That’s why we’ve curated a line of products featuring the best natural ingredients designed to deeply penetrate the hair follicle, promoting luscious, vibrant hair.

Emerald City Naturals was born out of my personal journey—a journey filled with challenges that I know many of you can relate to. I recognized a gap in the beauty industry when:

• I encountered mainstream products that over-promised and under-delivered.
• I struggled to find solutions for my unique hair type.
• I became a product junkie, hoping that the next miracle product would be the answer.
• I dealt with breakage, matting, and damage, all while lacking accurate product information.
• I felt frustrated and disconnected from my own hair because I didn’t have the right products to embrace its natural beauty.

These experiences inspired me to develop a product line that I wish I had during my own natural hair journey. Whether you’re just starting out or you’re an OG naturalista, our product line is designed for you!

I’m thrilled to introduce you to THE FOUNDATION hair product line and the full range of Emerald City Naturals products. I hope they become a cherished part of your hair and skin care routine, helping you enjoy your natural beauty, improve your overall health, and simplify your wash days.

Thank you for supporting this small, healthy, happy Black-owned business! Your journey to healthier hair and skin starts here, and I’m excited to be a part of it!